Naming names.

Scratching post? Cat scratching post? What's in a name? In this modern Internet world, quite a lot.

Names have always been essential and defining. Examples come to mind quickly: Ford Mustang, Prairie Style, Beatles, Stratocaster. 7-Up.

But in the era of "key" words, names are important in ways that didn't matter 20 years ago. Natural Scratch--I think at least--is a good name for the post I designed, have manufactured, and have sold for about the last 15 years.

However, few will go to Google and do a search on it. Some who receive recommendations from their friends do, I know, but most people who need a target for their cat's claws put in the words that they've heard or read most often. Maybe it's scratching post, scratcher, cat-scratching post, cat pole, or another...

There are many possibilities.

What's frustrating is that Natural Scratch offers people extremely high prospects for success in training their cats, but most people have never seen it and never will see it. Mainly this is due to the fact that I have yet to figure out how to get high search engine rankings consistently.

If you have any ideas, please let me know.