Cat Scratching Got The Cat Scratching?

The following scenario happens every day across America.  

Someone hears the cat clawing the furniture or woodwork and sees marks.  Not good.  Then he or she or the entire family goes to the pet store to buy something for the cat to claw.  Often it's a carpeted post.  This would be okay if the buyers knew how to train cats.  Cats rarely do what humans want them to automatically. 

Instead the post is put somewhere in the living space and the cat is strongly urged to claw it; encouragement and direction are given in fairly complex English words, often spoken slowly.  Unfortunately, a short sentence of English said to a cat named, for example, Jasper, is heard as follows: *%$#(  PK$##  +*%@!XZ  >"*#S Jasper!  

Cats are wonderful but they don't speak English. Other methods must be used to teach the cat a few simple scratching-related words, to get it's attention, and to reinforce behaviors you want it to exhibit while eliminating those you want it to avoid.  Many are presented in the Training Booklet that accompanies Natural Scratch.  Please have a look at http://www.naturalscratch.com/nstraining.html.